086 727 7363
Do You Have A Business You Need to
Many businesses today spend thousands on creating a website and an online identity. But very few businesses have an marketing strategy or know how to market their services online. Website creation is just the first step in your marketing strategy. This is where HerJoo can help you. As business marketing specialists, we know that unless you market your services online you are dead in the water.
The cost of doing business before we had the internet.
Before the internet changed, the way we did business it was a lot more expensive to do business. I firmly believe there was no small businesses around, because you needed a lot of money to start a business. First off, you needed a nice office to work out off and that meant money for rent. Your office needed to be in a prime location for example the main street, shopping centre, or an office block for maximum exposure. And those locations because of demand had a higher price tag. Then you needed at least one employee to be there while you are out making those big deals and that meant paying a salary.
Up to, now you have spent lot money laying the foundation for your new business and not made a dime in return. Now it’s time to find the clients and that means marketing. You take out an advert in the local newspaper, have flyers printed, and maybe take out an advert in the yellow pages. The problems with all of these are that they have limited reach and that is great if you are a “local marketer”. What if you want reach people nationwide and need to go up against the “big boys”. That meant television, national newspaper, and radio adverts. Your marketing budget has just become “Mount Everest” even before you got your first customer.
Doing business in the internet era.
Depending on the type of business, you have and the products or services you offer you might still need an office and some staff. However, it is no longer a prerequisite for doing business. Over the last decade or so there has been a major shift in the way we do business. Today it is all about claiming your “online real estate”. If you are not online, you might as well not exist. The bad news is that online real estate comes with a hefty price tag because space is very limited. The good news is that when I am talking about a hefty price tag, I am not referring to the size of your bank balance but rather how well you did your homework.
When I am referring to online real estate, what I am really talking about is where you appear on the search engines. As it stands, now one search engine dominates the internet. Google is the Rolls Royce of search engines with anything from 63% to 85% market share depending in what country you are. With over a billion searches each day, it is definitely the place to be. As business marketing consultants, we have designed specific services to help your business compete on Google.
Making Google a key component of your marketing strategy.
One of the great things Google did was level the playing field, meaning the size of your wallet does not count. Google makes it very difficult and expensive to buy your way to the top. In fact, I found the opposite to be true I have clients that compete in very competitive markets and outperform their bigger richer opposition by only doing the right things very well. When it is no longer, about how deep your pockets are, the small to medium size businesses can compete and sometimes outperform the bigger stronger companies because they are more nimble and quicker to adapt to market changes.
I am not saying that search engine marketing is cheap I am merely stating that is by far more cost effective than the traditional way of marketing. Not only is it more cost effective but also it has a further reach. You see the one thing the internet has done it has made the world a smaller place. You can now advertise in china if you wish; there is no limit to your reach. In addition, your business is open 7 days a week 365 days of the year.
Your marketing strategy consists of a lot more than just a website and advertising on Google’s advertising platform named Adwords. There are social media platforms like Facebook, Twitter, and LinkedIn just to name a few. All of these platforms need to be considered in your marketing strategy for you to be successful, but Google Adwords is the platform that will, get your business the exposure it so desperately needs right out of the blocks. Just think about it over a billion searches a day that would the equivalent of having two shops on the main street. The chances of success are enormous. As business marketing specialist it is our job to assist you on getting the best exposure without breaking the bank.
Here at HerJoo we can assist you on your road to success.
To learn more about what Adwords can do for your business. If you have any questions feel free to contact us today!